Why 25% of your data could be invisible: Understanding Safari's ITP
The question isn't whether ITP is affecting your data. It is. The question is how much – and whether you can see it.
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The question isn't whether ITP is affecting your data. It is. The question is how much – and whether you can see it.
Server-side tracking saves money. Real, recoverable budget that is currently being wasted because your data is telling you the wrong story.