4 posts
Most businesses don't know their tracking is broken. The data still flows. Reports still populate. Numbers still appear in dashboards. But beneath the surface, significant chunks of conversion data are going missing – and every gap is costing money in wasted spend and missed optimisation.
If you run Meta advertising, you've probably noticed your reported results getting harder to trust over the last few years. You're not imagining it. And server-side tracking – specifically, Meta's Conversions API – is one of the most impactful fixes available to you right now.
Ad blockers get discussed as a nuisance. They're actually a structural problem for digital marketing measurement – and the numbers are more confronting than the industry tends to acknowledge.
Your analytics may be underreporting conversions due to ad blockers, browser privacy restrictions and lost client-side tracking signals – leading to poorer decisions and misleading performance metrics. Server-side tracking helps recover cleaner, more reliable data so you can optimise campaigns with confidence.