5 posts
There's a moment that happens fairly consistently when someone connects their site to Tiide for the first time. They look at the dashboard and see, often for the first time in concrete terms, the scale of what their client-side tracking was missing.
If you've just set up server-side tracking – or you're looking at a dashboard that mentions recovered events – you might be wondering what exactly that means.
If your agency has raised server-side tracking with you, you've probably been given a technical-sounding explanation and are now quietly wondering whether this is something you actually need. Here's why their advice is good.
Your clients don't think about tracking infrastructure. They think about leads, revenue, ROAS and whether last month was better than the month before. That's their job.
If you run Meta advertising, you've probably noticed your reported results getting harder to trust over the last few years. You're not imagining it. And server-side tracking – specifically, Meta's Conversions API – is one of the most impactful fixes available to you right now.