How server-side tracking will save your marketing dollars
Server-side tracking saves money. Real, recoverable budget that is currently being wasted because your data is telling you the wrong story.
Smart Bidding algorithms
2 posts
2 posts
Server-side tracking saves money. Real, recoverable budget that is currently being wasted because your data is telling you the wrong story.
Most businesses don't know their tracking is broken. The data still flows. Reports still populate. Numbers still appear in dashboards. But beneath the surface, significant chunks of conversion data are going missing – and every gap is costing money in wasted spend and missed optimisation.